For my graduation project, I embarked on a mission to create a product tailored to empower aspiring designers. The journey of mastering design principles proved to be a formidable challenge when I first delved into the realm of design. The intricate web of rules seemed daunting, making it arduous to seamlessly integrate them into my daily design endeavors. It took me a substantial 2-3 years to grasp these principles fully, and even now, occasional lapses occur. Through extensive research and insightful conversations with numerous individuals, I uncovered a prevalent struggle shared by many designers.

Recognizing my inclination towards visual learning over textual methods, I scoured for resources offering simplified explanations of design principles but found none that met my criteria. Fueled by this gap in the market, I resolved to craft a comprehensive guide that would stand the test of time for designers at all stages of their journey. My primary objective was twofold: to create a visually captivating resource that also facilitated easy comprehension.

Drawing inspiration from the power of Augmented Reality (AR), I transformed this book into an engaging interactive experience. Leveraging the profound impact of psychology on learning and retention, I enriched the traditional 2D black & white sketches with vibrant 3D artwork. By incorporating AR technology, scanning these sketches unveils dynamic, colorful renditions on devices, fostering an immersive learning environment that is both enjoyable and effective.

In essence, my project encapsulates a harmonious blend of creativity, innovation, and educational prowess, poised to revolutionize the way designers engage with and internalize fundamental design principles.